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Author: Gina Meintjes, 01 June 2026,
Branch Newsletter

Why choosing the right agent for your sale matters

Seeff Plettenberg Bay has again scooped top honours at the Annual Seeff Licensee Awards held recently, winning Marketer of the Year, Highest Market Share and Overall Licensee of the Year (Division 3).

 

Additionally, Alet Ollemans (Broker Principal) secured a Lifetime Achiever Award as Selling Licensee and a second Lifetime Achiever Award for a Partnership with Piet Maree and Susan Duncan.

 

These awards reflect the exceptional commitment of the Seeff Plettenberg Bay team to delivering outstanding customer service, backed by in-depth knowledge of the local market, highly skilled agents, and a steadfast focus on achieving the best possible results for our clients.

 

Part of the Seeff Property Group - the country’s most established property brand with over six decades’ experience - we offer an extensive national and international network to meet the diverse needs of our clients. We play a meaningful role in advancing the Plettenberg Bay property market, promoting the town, and serving the community.

 

As a coastal destination, Plett has grown in demand over the last few years with buyers and investors showing outstanding confidence in the market. Plett ranks with the best coastal locations in the country, second only to Cape Town’s Atlantic Seaboard, attracting buyers and investors nationally and internationally, including recent buyers from the UK and Germany investing here.

 

In today’s competitive market, choosing the right property agent is one of the most important decisions a seller can make to secure a successful sale, achieve the best possible price, and ensure a smooth transfer process.

 

A skilled agent offers far more than simply arranging viewings. The serve as a strategic partner, providing accurate pricing guidance, navigating complex processes and compliance requirements, and drawing on a network of qualified buyers to help secure the best possible outcome.

 

A professional agent helps protect the value of your most important asset, ensuring the sale is managed with the expertise and attention to detail needed for a smooth and timely transfer. Seeff Plettenberg Bay holds significant market share, and we are well positioned to facilitate faster, more efficient sales while helping sellers achieve the best possible outcome.

 

Past success is the best predictor of future success, and here Seeff Plettenberg Bay offers an exceptional track record. We proudly hold several price records - from the highest price ever achieved for Plettenberg Bay to more recently concluding three sales at the highest prices, all at full asking price, and by using our networking without marketing.

 

Sales include R45 million for a property in the Lookout Beach area, R37 million for a home in the second row from the beach, and R25 million in Brackenridge. Seeff also holds price records in estates such as River Club, Schoongezicht, Whale Rock Ridge and Baron’s View.

 

What our successes demonstrate is the value of choosing the right property agent. This is even more pertinent as we see the market shifting again due to global influences and pressure on inflation resulting in the Reserve Bank hiking the interest rate for the first time in over two years.

 

The value of using Seeff Plettenberg Bay is evidenced by our successes and awards. Our local area expertise, targeted marketing, networking, access to qualified buyers, strong negotiation skills, and trusted partnerships support sellers through the entire process, from mandate to transfer.

 

We continue seeing good activity in the market as shown by our sales already concluded. Properties often sell as soon as they are listed, and frequently with more than one buyer interested. The market remains favourable for sellers given the current stock shortages.

 

If you would like to know more about our services and solutions, or would like to discuss your next property move, pop into our office on Main Street or contact us today.

 

Yours in Property

Seeff Plettenberg Bay

044 533 0311

plett@seeff.com